1. Make sure every page of your Web site has a call to action listed at least once.
Your pages should be carefully designed to drive the visitor into taking the action you want them to.
That could be buying a product, calling you, setting an appointment, signing up for your newsletter, or taking a quiz.
Calls to action look like the following:
--For more information about our work, please call or email
--Sign up for a free information session
--Register for our newsletter
--Read more here
--Add to Cart
--Get started today by contacting __ at __.
It might be a no-brainer to have these calls to action listed on your product or service description pages, but what about your other pages?
Do you have them listed on your articles pages?
Right after you've demonstrated your incredible knowledge is a perfect time to mention things like
"Do you have questions? Email us at ___."
Or better yet, say "This is a tip from our ebook. Want more?", then send them to your ebook product page.
Take a look at all of your pages and see what calls to action are appropriate for each one.