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Get Creative And Do It Differently
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from Creative Affiliate
Three or four well chosen paragraphs from the book with thought provoking concepts should do it..
Maybe include the Chapter Titles with a brief description of what more they'll find.
By now they've had an opportunity to identify both with the content
and style of the E-book and their interest is peaked.
Now go on with a Short and Very to The Point Sales Language presentation.
And please..don't make them search for the price...
No...You don't have to "give it all away", but by allowing your potential buyers to get a FEEL for the actual language and style of what's inside will go a long way in capturing their interest.
The long drawn out Sales Letters that are so popular right now..you know the ones..it takes 5 minutes to scroll to the bottom ..are chock full of the same old "Sales Language" that's been around forever..and no matter how well written or laid out they are..it's still the same old "Sales
Language".
And that's a Good Thing-- for both of you!
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